Lucian Matis has a reputation for artistic flair and creativity. He has three collections: the ‘Lucian Matis’ runway collection, which is exclusive and made-to-order; Daphne by Lucian Matis, which is sold on the Shopping Channel; and MATIS by Lucian Matis, an affordable, versatile collection.
WHY I LOVE MY JOB
by Lucian Matis
“I love the job mainly because of its diversity. I love every element… there’s photography, makeup, hair, textiles, illustration. I create my own fabrics so there’s a lot of painting as well. It’s very exciting.
“Of course, I love fashion. I grew up in it, and I was encouraged by my teachers to become a fashion designer.
“The glamour is probably – and I’m being generous – about five per cent. It’s a lot of hard work. Behind-the-scenes is really intense labour and not as glamorous as it seems from the outside. But that’s why we put on shows – to bring that 15 minutes of glamour to the thousands of hours of work that go into designing the garments.
“It’s a very demanding job, and I don’t have a life outside of fashion… which doesn’t upset me because I love what I do.
“The travel is really inspiring – as long as it’s not too extreme. In the last little while I went from the Orient to Europe to back here to Europe again to New York.
“I enjoy interacting with clients. I listen to them a lot so I really get influenced by them.
“And, it’s a people job because I’m dealing with stylists, magazines and media. We do not have a budget like big fashion houses to do a lot of big campaigns and advertising so what we do is focus on creating amazing images that people want to publish. The last campaign we did was picked up by so many bloggers because it was so beautiful and magical. We really work hard at creating an amazing image for our brand and then people are just drawn to it and they want to use it – and I love doing that too.”