How to become a

Fashion Marketer

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Meet Kirsten Mogg – Fashion Marketer

Toronto-based Kirsten Mogg studied business at the University of Western Ontario and holds a Bachelor of Applied Arts from Ryerson University. She has worked with many leading lifestyle and fashion brands, manufacturers and retailers in Canada and abroad, including the Woolmark Company.

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If you have an eye for fashion and a mind for business, fashion marketing may be your best career choice. At its most basic, fashion marketing is the strategic art of pushing product. Fashion Marketers use market research information to develop a marketing program with coordinated elements such as advertising, special events, public and media relations, videos and social media, as well as written articles and materials.

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