Visual merchandisers, known as window dressers back in the day, combine an eye for dramatic design and a step-ahead sense of style – with basic retail smarts! A visual merchandiser creates and stages dazzling set-ups to promote and sell a product or a concept, from displays in a retail store window, to booths at various conventions, to fashion shows. Think store windows at Christmas, the Home Show and Fashion Week events. As a visual merchandiser, your main goal is to draw passers-bys in to entice them to make a purchase.
- Freelance visual merchandiser
- Entrepreneur with event design company
- Merchandiser position for a retailer
- Merchandise manager
– Rob Dittmer, visual merchandiser
It is common to start your career in fashion visual merchandising by interning with a retailer or visual design company to learn hands-on skills. Next stop would be a visual merchandiser position with a retailer or design company. Many visual merchandisers are self-employed or start their own companies.
SUCCESSFUL FASHION VISUAL MERCHANDISERS ARE:
- Conceptual thinkers
- Shoppers extraordinaire
- Fashion and design devotees
- Pop culture experts
- Retail driven
- Client focused
- Detail oriented
- Good communicators